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Clinikk // Zeeeeero
Date
April 2022 - July 2022
Role
Strategy, Content, Design
Project type
Marketing Campaign - BTL/ATL
Zeeeero Medical Bills was an extensive marketing campaign that spanned across various BTL/ATL activities like TV Commercials, Cinema Ads, Bus Stop Ads, Auto Rickshaw Ads and even Electricity Bills! The desired outcome was to imprint "Zeeeeeero" in people's minds like how Brittania has imprinted the tin tin tidin sound in our heads. My part in this was end to end. From brainstorming and arriving at "Zeeero" to making sure with the vendors that the auto ads were printed spotless.
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